BRINGING FASHION RENTALS TO REAL LIFE
As a fashion rental service, we make aspirational fashion achievable and less costly to our customers and the planet. Our mission is to transform the way we shop, by creating circular fashion that feels like borrowing from your best friend’s wardrobe. Easy, fun and with much more freedom than renting online.
Our goal is to make the most of fashion, allowing you to shop and waste less, while wearing and earning or saving more. Our customers thrive on the experience of fashion while valuing the freedom of renting.
We help you wear your dream pieces for much less, whether that means making money from the pieces you own, or saving on the ones you rent.
THE DESTINATION TO SHOP IN LEEDS
Our showroom isn’t just shopping, our appointments offer you an hour of dressing up, discovering new outfits and feeling beautiful in your selection.
We pair the sustainability of renting with the ease of in-store shopping, yet none of the hustle and bustle, fluorescent lighting or crowds.
MAKING FASHION ASPIRATIONS ACCESSIBLE AND SINGLE USE FASHION SUSTAINABLE.
Our story
HI, I’M CHLOÉ
I first had the idea for Fling back in March 2024, when I had fallen in love with an online rental dress for an abroad wedding. The dress was going to cost me a lot of money that wasn’t guaranteed to be refunded if it didn’t fit, and it wasn’t a dress I could try on for size on the high street before ordering…
I realised that there should be a way to rent fashion in real-life, just like you can go and shop on the high street, but with the ability to return it when you’ve worn it. The idea for Fling sparked in me and I spent the summer of 2024 building the business model and securing our first concession rail in Leeds’ sustainable fashion and homeware store, Tråd Collective.
Image credit: Gerard Binks for Yorkshire Evening Post
I opened our first premises in Mabgate Mills in November 2025, where I was able to prove the concept of in-store rentals via our appointment model. Since then, we’ve relocated to Leeds City Centre, opening our newest showroom in a bigger space, where customer’s can fully relax into the personal shopping experience.
Since first launching, we’ve had an amazing response about how much an in-store fashion rental service is needed in Leeds, and I’m so proud to deliver this option to our city, enabling people to experience the beauty of fashion without the prices and the strain that continued production puts on the planet.
I’m always open to partnerships and projects, if you’d like to work with me please email via the button below.
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